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Job Marketing: an Evaluation of Managerial Recruitment Advertising Practice
Author(s) -
Redman Tom,
Mathews Brian P.
Publication year - 1994
Publication title -
human resource management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.44
H-Index - 77
eISSN - 1748-8583
pISSN - 0954-5395
DOI - 10.1111/j.1748-8583.1994.tb00349.x
Subject(s) - seniority , normative , marketing , principal (computer security) , advertising , human resource management , business , job analysis , affect (linguistics) , job performance , index (typography) , public relations , management , psychology , political science , economics , job satisfaction , communication , computer science , law , operating system , world wide web
Tom Redman, Principal Lecturer in Human Resource Management, and Brian Mathews, Senior Lecturer in Marketing, Teesside Business School, draw on an analysis of job advertisements from Personnel Management to examine the extent to which the widely available normative guidelines concerning advertising content are followed. Advertising practices are further examined with respect to level of seniority of post and their origins in the public or private sector. the analysis indicates that conventional wisdom and stated job‐seeker requirements are followed for several of the accepted norms. There are, however, many areas in which the discrepancies observed could materially affect the effectiveness of particular advertisements.