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SCANDAL AND POLITICAL CANDIDATE IMAGE
Author(s) -
Carlson James,
Ganiel Gladys,
Hyde Mark S.
Publication year - 2000
Publication title -
southeastern political review
Language(s) - English
Resource type - Journals
eISSN - 1747-1346
pISSN - 0730-2177
DOI - 10.1111/j.1747-1346.2000.tb00798.x
Subject(s) - character (mathematics) , politics , political science , function (biology) , character traits , psychology , social psychology , law , geometry , mathematics , evolutionary biology , biology
Using a 3X2 experimental design, this research examines political candidate image as a function of candidate gender and involvement in a sex or financial scandal. One hundred fifty students from college classes in continuing education were given candidate descriptions that varied only by gender of candidate and involvement in a sex scandal, financial scandal, or no scandal. Respondents gave candidates involved in scandal lower character scores. Both male and female candidates received lower character scores in the presence of a financial scandal than in the presence of a sex scandal, but counter to expectations, female candidates received significantly higher character scores in the presence of a sex scandal.