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SMOKE AND MIRRORS: NUTRITION CONTENT CLAIMS USED TO MARKET UNHEALTHY FOOD
Author(s) -
Kelly Bridget,
Hattersley Libby,
King Lesley,
Flood Vicki
Publication year - 2009
Publication title -
nutrition and dietetics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.479
H-Index - 31
eISSN - 1747-0080
pISSN - 1446-6368
DOI - 10.1111/j.1747-0080.2008.01320.x
Subject(s) - overweight , officer , public health , obesity , medicine , foundation (evidence) , gerontology , family medicine , management , political science , nursing , law , economics
Nutrition content claims are statements that relate to the presence or absence of nutrients, energy orbiologically active substances in food. Currently in Australia, food manufacturers are permitted to makenutrition content claims as long as they can substantiate that the food component is present at the claimedlevels, that is, that the claim is honest and true. Nutrition content claims can be used by food manufacturers tomarket food products, whereby positive nutritional attributes are emphasised to exaggerate the nutritionalquality or health benefit of the product. In this way, nutrition-related claims can be misleading, withmanufacturers able to promote single nutritional attributes without disclosing the product’s less healthycharacteristics. Keywords mirrors, nutrition, content, claims, used, market, smoke, unhealthy, food Publication Details Kelly, B., Hattersley, L., King, L. & Flood, V. 2009, 'Smoke and mirrors: nutrition content claims used tomarket unhealthy food', Nutrition and Dietetics, vol. 66, no. 1, pp. 62-64. Copyright Authors and theDietitians Association of Australia.