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A Contest to Create Media Messages Aimed at Recruiting Adolescents for Stop Smoking Programs
Author(s) -
Croghan Ivana T.,
Campbell Heather M.,
Patten Christi A.,
Croghan Gary A.,
Schroeder Darrell R.,
Novotny Paul J.
Publication year - 2004
Publication title -
journal of school health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.851
H-Index - 86
eISSN - 1746-1561
pISSN - 0022-4391
DOI - 10.1111/j.1746-1561.2004.tb06621.x
Subject(s) - contest , newspaper , advertising , psychology , medical education , medicine , political science , business , law
This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.