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Recruitment Barriers and Successes of the American Lung Association's Not‐On‐Tobacco Program
Author(s) -
Massey Catherine J.,
Dino Geri A.,
Horn Kimberly A.,
LaceyMcCracken Angela,
Goldcamp Jennifer,
Kalsekar Iftekhar
Publication year - 2003
Publication title -
journal of school health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.851
H-Index - 86
eISSN - 1746-1561
pISSN - 0022-4391
DOI - 10.1111/j.1746-1561.2003.tb03573.x
Subject(s) - conversation , smoking cessation , interpersonal communication , psychology , family medicine , medicine , association (psychology) , medical education , social psychology , psychotherapist , communication , pathology
ABSTRACT: This paper explores recruitment barriers and successes with research involving Not‐On‐Tobacco, the American Lung Association's (ALA) teen smoking cessation program. Forty‐six program facilitators across four NO‐T studies completed a questionnaire to assess recruitment methods used, effectiveness of chosen methods, and recruitment barriers. Facilitators reported the most effective recruitment methods were “one‐on‐one conversation with students” (53.3%) and interpersonal contact where students received lollipops and information about N‐O‐T (33.3%; “lick‐the‐habit table”). The most frequently reported barriers to recruitment were “students not interested” (60.9%) and “active parental consent” (28.3%). The greatest barrier to obtaining active parental consent, as reported by facilitators, was “students did not want to tell parents they smoked” (78.3%). Findings suggest that recruitment presented a challenge to N‐O‐T research partners, including investigators, ALA staff, and program facilitators. However, recruitment was effective when active recruitment techniques such as maximized interpersonal contact involving one‐on‐one conversation were used.