Transformative tans? Gendered and raced bodies on beaches

  In this paper I examine the intentional act of transforming the colour of one's skin – sun‐tanning – by Pākehā at three New Zealand beaches: Papamoa, Mount Maunganui, and Takapuna. Recent debates about the construction of whiteness are outlined before discussing the historical significance of beaches and sun to New Zealand's leisure culture. This paper seeks to de‐naturalize whiteness through the disclosure of gendered leisure practices of tanning. Empirical material reveals that Pākehā, who actively seek brown skin, negotiate a number of racialized and gendered ‘truths’ as their sun‐tan transforms their bodies. I conclude by arguing that geographers need to be more attentive to the ways in which place constructs particular forms of gendered whiteness.