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BAYLOR UNIVERSITY ROUND TABLE ON BUSINESS PRACTICE AND EDUCATION IN THE NEW ECONOCMY
Publication year - 2001
Publication title -
journal of applied corporate finance
Language(s) - English
Resource type - Journals
eISSN - 1745-6622
pISSN - 1078-1196
DOI - 10.1111/j.1745-6622.2001.tb00331.x
Subject(s) - subject (documents) , theme (computing) , accounting , executive education , marketing , tutor , sociology , economics , public relations , management , business , political science , business model , electronic business , computer science , library science , pedagogy , operating system
A small group of academics and corporate executives representing a broad range of business disciplines discuss the challenges posed by the new economy for both the teaching and the practice of accounting, marketing, and finance. To the extent there is a single dominant theme, it is the importance of greater collaboration among the different disciplines. For example, marketing scholar Raj Srivastava describes how the theory of marketing is beginning to incorporate elements of corporate finance, with interesting implications for both fields. And while the discipline of financial accounting embodied in GAAP has been largely resistant to outside influences, the field of managerial (or cost) accounting is continuously being shaped by insights from finance, marketing, and operations research. In the latter half of the discussion, the subject shifts from the content of business education to the delivery mechanism. Here Michael Froehls, Executive Director of Citigroup's e‐Strategy Implementation Group, and Bennett Stewart, creator of Stern Stewart's new EVA Training Tutor, consider the possibilities for corporate learning held out by the Internet.