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Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare
Author(s) -
PERRY VANESSA G.,
WOLBURG JOYCE M.
Publication year - 2011
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2011.01208.x
Subject(s) - welfare , coping (psychology) , public policy , vulnerability (computing) , consumer welfare , face (sociological concept) , public economics , public relations , business , marketing , economics , psychology , political science , social psychology , sociology , economic growth , market economy , social science , computer security , psychiatry , computer science
To be an aging consumer in a youth culture means facing several challenges, including maintaining self‐esteem in the face of negative media portrayals, redefining the meaning of being sexually active, coping with vulnerability, planning for retirement and investing for the final years. Despite tremendous differences and contradictions among aging consumers, many policymakers take a narrow, single‐minded approach to issues of consumer welfare and public policy, which fails to address the wide variation among members of this group.