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Marketing for Public Health: We Need an App for That
Author(s) -
ROYNE MARLA B.,
LEVY MARIAN
Publication year - 2011
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2010.01189.x
Subject(s) - marketing , business , public health , marketing research , marketing mix , advertising , marketing communication , public relations , political science , medicine , nursing
Marketing is well known as a powerful tool that influences consumers in their purchase behavior. Unfortunately, creative marketing approaches are not generally utilized in the area of public health. There are many consequences of this lack of effective marketing in public health, and improved communications in today's media environment are part of the solution.