Premium
ACCI Memorial Paper: The Scholarly Legacy of E. Scott Maynes
Author(s) -
GEISTFELD LOREN V.
Publication year - 2010
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2010.01165.x
Subject(s) - passion , creativity , sociology , consumer research , social research , management , social science , art history , media studies , political science , economics , marketing , law , history , psychology , business , social psychology
This paper honors E. Scott Maynes, who died on June 24, 2007 and had been a professor emeritus in the Department of Policy Analysis and Management at Cornell University. The paper describes Scott's scholarly legacy in research, highlighting four areas: survey research methods, research using data from Surveys of Consumer Finances, Scott's studies of local consumer markets, and two significant books Scott Maynes authored. The author of this memorial paper concludes that Scott's scholarly legacy is neither a new theory nor a new statistical technique but the importance of vision, passion, perseverance, commitment, and creativity for the applied social science researcher.