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Understanding Communication Research Findings
Author(s) -
PRESTON IVAN L.
Publication year - 2009
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2008.01132.x
Subject(s) - appeal , psychology , management science , engineering ethics , epistemology , sociology , data science , political science , computer science , economics , engineering , law , philosophy
A central aspect of communication research is widely misunderstood, ignored, or not known by researchers in other fields and by the public. The problems this creates are discussed; the correct understanding is identified, and an appeal is made for attention to the issue by researchers.