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Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies
Author(s) -
PETTY ROSS D.
Publication year - 2008
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2008.00118.x
Subject(s) - trademark , business , advertising , object (grammar) , brand names , law , marketing , political science , philosophy , linguistics
Consumers appear to appreciate trademark parodies, particularly those that are related to pets. In contrast, some trademark owners object to such parodies. However, as this article demonstrates, trademark law generally allows the sale of parody products unless these products copy the targeted trademarks too closely.