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Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest
Author(s) -
CARLSON LES
Publication year - 2008
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2007.00096.x
Subject(s) - content analysis , content (measure theory) , nothing , psychology , causal analysis , criminology , social psychology , sociology , epistemology , medicine , social science , philosophy , risk analysis (engineering) , mathematics , mathematical analysis
While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers’ interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.