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Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia
Author(s) -
BROYLES SHERI J.
Publication year - 2006
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2006.00063.x
Subject(s) - subliminal stimuli , advertising , popularity , purchasing , paranoia , psychology , marketing , social psychology , business , psychotherapist
Every 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent “advocate” with his book The Secret Sales Pitch: An Overview of Subliminal Advertising . This paper reviews nearly 50 years of research on subliminal advertising and comments specifically about Bullock’s more recent publication. The literature repeatedly shows that most effects are only obtained in highly artificial situations, and no research has shown an effect that changed attitudes or impacted purchasing behavior.