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The effects of corporate social responsibility and price on consumer responses
Author(s) -
Mohr Lois A.,
Webb Deborah J.
Publication year - 2005
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2005.00006.x
Subject(s) - corporate social responsibility , social responsibility , business , sample (material) , marketing , accounting , public economics , public relations , economics , political science , chemistry , chromatography
This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). Results from a national sample of adults indicate that corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental domain corporate social responsibility affected purchase intent more strongly than price did.