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A Two‐Step Estimation of Consumer Adoption of Technology‐Based Service Innovations
Author(s) -
LEE EUNJU,
LEE JINKOOK,
EASTWOOD DAVID
Publication year - 2003
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2003.tb00453.x
Subject(s) - estimation , sample (material) , business , marketing , service (business) , selection (genetic algorithm) , selection bias , industrial organization , economics , computer science , statistics , chemistry , mathematics , management , chromatography , artificial intelligence
Firms initially offer new technology‐based services to a limited number of customers to reduce risks and maximize their returns on the investments in the new technology. Consequently, consumers’ adoption of new technology‐based services is restricted by the limited access provided by the businesses. A model of consumer adoption was developed and estimated via a two‐step procedure. A significant sample selection bias was found with regard to access when estimating consumer adoption of a relatively new innovation, computer banking, but no such bias was found for a mature innovation, ATMs.