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Diet Choice and the Role of Time Preference
Author(s) -
HUSTON SANDRA J.,
FINKE MICHAEL S.
Publication year - 2003
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2003.tb00444.x
Subject(s) - time preference , preference , economics , discounting , order (exchange) , revealed preference , psychology , willingness to pay , food choice , intertemporal choice , social psychology , microeconomics , medicine , finance , pathology
Economic theory related to time preference and health may be useful as a means of understanding the predictors of diet choice. The willingness to subvert present for future utility is hypothesized to influence the process of sacrificing time, flavor, convenience, and price in order to choose a healthful diet. Empirical results confirm the unique importance of variables related to rate of future discounting versus variables associated with market or cultural factors.