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Consumer Perceptions of Privacy and Security Risks for Online Shopping
Author(s) -
MIYAZAKI ANTHONY D.,
FERNANDEZ ANA
Publication year - 2001
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2001.tb00101.x
Subject(s) - business , purchasing , risk perception , the internet , internet privacy , perception , advertising , marketing , government (linguistics) , consumer privacy , order (exchange) , information privacy , psychology , computer science , linguistics , philosophy , finance , neuroscience , world wide web
Government and industry organizations have declared information privacy and security to be major obstacles in the development of consumer‐related e‐commerce. Risk perceptions regarding Internet privacy and security have been identified as issues for both new and experienced users of Internet technology. This paper explores risk perceptions among consumers of varying levels of Internet experience and how these perceptions relate to online shopping activity. Findings provide evidence of hypothesized relationships among consumers’ levels of Internet experience, the use of alternate remote purchasing methods (such as telephone and mail‐order shopping), the perceived risks of online shopping, and online purchasing activity. Implications for online commerce and consumer welfare are discussed.