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Relationships among Information Search Activities When Shopping for a Credit Card
Author(s) -
LEE JINKOOK,
HOGARTH JEANNE M.
Publication year - 2000
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2000.tb00097.x
Subject(s) - interdependence , credit card , business , marketing , measure (data warehouse) , computer science , advertising , data mining , sociology , finance , social science , payment
Using data from the 1997 University of Michigan Survey of Consumers, researchers investigated consumers’ information search and the potential interdependency among search activities, using credit cards as a case study. The authors find that consumers have diverse patterns of information search that cannot be captured by a global measure or a few single measures of search and that strong interdependencies among some search activities exist.