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Alternative Measures of Health Information and Demand for Fats and Oils in Japan
Author(s) -
KIM SAMRYANG,
CHERN WEN S.
Publication year - 1999
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1999.tb00762.x
Subject(s) - grease , tallow , vegetable oil , consumption (sociology) , consumer demand , palm oil , fish oil , business , food science , fish <actinopterygii> , agricultural economics , economics , chemistry , biology , biochemistry , social science , sociology , fishery , market economy
This study investigates the major factors affecting the demand for fats and oils under the possible influence of health information on fat and cholesterol in Japan. The fat and cholesterol information indexes based on diminishing effect schemes provide better measures of the changing health information on fat and cholesterol than the ad‐hoc cumulative index. This study shows that increasing consumer health information appear to have reduced the consumption of hog grease, tallow, and palm oil, and increased the use of fish oil, but it has had no major impact on other vegetable oils yet.