Premium
Consumer Decision‐Making Styles of Young‐Adult Chinese
Author(s) -
FAN JESSIE X.,
XIAO JING J.
Publication year - 1998
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1998.tb00410.x
Subject(s) - marketing , purchasing , consumer behaviour , maturity (psychological) , purchasing power , business , advertising , psychology , economics , developmental psychology , keynesian economics
The dimensions and profiles of consumer decision‐making styles of young‐adult Chinese are investigated using a modified model of consumer decision‐making styles and data recently collected from five Chinese universities. The results are then compared with those of similar studies using American and Korean data. While the dimensions of consumer decision‐making styles are similar in these three countries, differences in consumer purchasing power and, maturity of the consumer market may contribute to the differences in consumer decision‐making styles.