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Consumer Unit Types and Expenditures on Food Away from Home
Author(s) -
POL LOUIS G.,
PAK SUKGOO
Publication year - 1995
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1995.tb00054.x
Subject(s) - microdata (statistics) , consumer expenditure survey , food away from home , unit (ring theory) , ethnic group , race (biology) , marketing , consumer demand , economics , consumer research , business , public economics , demographic economics , low income , aggregate expenditure , psychology , microeconomics , demography , sociology , gender studies , population , mathematics education , anthropology , census
This paper explores the relationship between consumer unit type and expenditures on food away from home using microdata from the 1989 Consumer Expenditure Survey. A log‐linear model is used to purge the effects of income and race/ethnicity from the consumer unit type/food‐away‐from‐home expenditure relationship. The income‐and race/ethnicity‐controlled propensities to purchase food away from home among eight consumer unit types are revealed in simple percentage form. These adjusted percentages are discussed in regard to current and future business strategy designed to address industrywide declines in expenditures on food away from home. The results offer support for some existing strategies as well as provide the basis for viable alternatives. Log‐linear purging is shown to be a valuable tool for consumer researchers.