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Consumer Preferences for Safe Handling Labels on Meat and Poultry
Author(s) -
TEAGUE JACKQUELINE L.,
ANDERSON DONALD W.
Publication year - 1995
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1995.tb00041.x
Subject(s) - business , marketing , advertising , focus (optics) , food labeling , agricultural science , poultry meat , agriculture , agricultural economics , food science , economics , geography , biology , archaeology , physics , optics
In August 1993, the U.S. Department of Agriculture (USDA) announced a rule requiring safe handling labels on meat and poultry to help prevent foodborne illnesses caused by improper food handling. The authors conducted focus groups with household food preparers to help USDA develop an effective label format. Most participants preferred labels with SHORT instructions, ICONS, and an explanation WHY it is important to follow the instructions.