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Sources of Information, Consumer Attitudes on Nutrition, and Consumption of Dairy Products
Author(s) -
JENSEN H. H.,
KESAVAN T.
Publication year - 1993
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1993.tb00753.x
Subject(s) - consumption (sociology) , nutrition information , food science , business , economics , agricultural economics , marketing , agricultural science , chemistry , environmental science , sociology , social science
Commodity promotion programs, paid for by producers, may be a source of nutrition information for consumers. The analytical approach treats sources of nutrient and health information, consumers' attitudes, and behaviors sequentially. The National Dairy Board's promotion of the calcium‐related benefits of dairy products is one case where nutritional messages, through their impact on attitudes, do effect change in dietary behavior.