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Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles
Author(s) -
DURVASULA SRINIVAS,
LYSONSKI STEVEN,
ANDREWS J. CRAIG
Publication year - 1993
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1993.tb00737.x
Subject(s) - generalizability theory , profiling (computer programming) , psychology , scale (ratio) , cross cultural , social psychology , sample (material) , applied psychology , sociology , computer science , developmental psychology , geography , anthropology , operating system , chemistry , chromatography , cartography
Most studies that have developed and validated models and instruments in consumer affairs research have used U.S. samples. As a result, their cross‐cultural generalizability remains unknown. This study reports a cross‐cultural examination of a scale for profiling consumers' decision‐making styles using a New Zealand sample. Examination of the scale's psychometric properties (i.e., dimensionality and reliability) offers general support for the scale's applicability to a different culture. Some differences were detected, however. The paper concludes with a discussion of these differences and the implications of the findings.