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Robustness of an Intermittent Program of Comparative Retail Food Price Information
Author(s) -
DAHLGRAN ROGER A.,
LONGSTRETH MOLLY,
FAMINOW MERLE D.,
ACUNA KATHERINE
Publication year - 1991
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1991.tb00282.x
Subject(s) - newspaper , food market , retail market , business , food prices , marketing , reference price , consumer demand , retail sales , economics , advertising , agricultural economics , microeconomics , agriculture , food security , ecology , biology
This study compares the distribution of food‐item market basket prices across stores and relative to a local newspaper retail food price report. Distributions of prices for market baskets comprised of national brands and cheapest alternative brands coincided closely with the intermittent retail food price report. This suggests that consumer organizations with limited resources can produce comparative food‐store price reports that provide useful information to consumers.