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Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels
Author(s) -
ANDREWS J. CRAIG,
NETEMEYER RICHARD G.,
DURVASULA SRINIVAS
Publication year - 1991
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1991.tb00008.x
Subject(s) - alcohol , alcohol consumption , psychology , consumption (sociology) , social psychology , sample (material) , clinical psychology , social science , biochemistry , chemistry , sociology , chromatography
Alcohol consumption frequency and alcohol warning label type are examined for their influence on label believability, attitude toward the label, and attitude confidence. Findings from a convenience sample of students indicate a differential impact among five warning labels on label believability and label attitudes. As expected, frequent alcohol users find the labels to be significantly less believable and less favorable than occasional/nonusers of alcohol. However, occasional/nonusers of alcohol hold more confident attitudes toward the labels than frequent alcohol users.