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Television Station Standards for Acceptable Advertising
Author(s) -
ROTFELD HERBERT J.,
PARSONS PATRICK R.,
ABERNETHY AVERY M.,
PAVLIK JOHN V.
Publication year - 1990
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1990.tb00276.x
Subject(s) - advertising , television advertising , television station , business , marketing , telecommunications , computer science
Information on the procedures, motives, and nature of standards for television commercial acceptance—descriptions of the guidelines and day‐to‐day concerns—were requested from advertising‐supported stations operating in the United States. This generated a detailed descriptive profile of station concerns. The consumer protection utility of this form of self‐regulation is discussed.