Consumers' Use of Recommended Food Buying Practices

Consumers' use of nine food‐buying practices widely recommended by consumer educators was investigated. With the use of cluster analysis a typology with five categories was created: (1) Compleat Consumers who used most of the money‐saving and planning practices frequently, (2) Almost Compleat Consumers who also used most of the practices but typically did not shop in several stores in order to economize, (3) Economy Specialists who utilized chiefly those practices useful in saving money, (4) Planning Specialists who emphasized planning‐related practices, and (5) Disinterested Consumers who seldom utilized the recommended practices.