Premium
Consumer Decision‐Making Styles as a Function of Individual Learning Styles
Author(s) -
SPROLES ELIZABETH KENDALL,
SPROLES GEORGE B.
Publication year - 1990
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1990.tb00262.x
Subject(s) - learning styles , psychology , function (biology) , cognitive style , measure (data warehouse) , consumer behaviour , marketing , social psychology , computer science , cognition , mathematics education , business , data mining , evolutionary biology , neuroscience , biology
The interrelations between individuals' learning styles and their consumer decision‐making styles are explored. A Secondary Learning Styles Inventory is developed to measure six characteristics of learning, and a Consumer Styles Inventory is developed to measure eight characteristics of consumer decision making. Significant correlations between 21 of the 48 pairs of learning and consumer decision‐making characteristics are found. Implications for the dissemination of consumer education and information are suggested.