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BOOK REVIEWS
Publication year - 1989
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1989.tb00255.x
Subject(s) - sociology , advertising , economics , law and economics , business
Book reviewed in this article Mayer, Robert N., The Consumer Movement: Guardians of the Marketplace . Sheth, Jagdish N. and Elizabeth Hirschman (editors), Research in Consumer Behavior Levine, David, Needs, Rights, and the Market .