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Using Content Analysis to Understand the Consumer Movement
Author(s) -
SMITH DARLENE BRANNIGAN,
BLOOM PAUL N.
Publication year - 1989
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1989.tb00250.x
Subject(s) - movement (music) , content analysis , content (measure theory) , index (typography) , work (physics) , period (music) , psychology , sociology , computer science , social science , art , mathematics , engineering , world wide web , aesthetics , mechanical engineering , mathematical analysis
Drawing on the work of Jenkins and Perrow, a content analysis of information in the New York Times Index is examined to analyze the environment of the consumer movement in the United States over a fourteen‐year period. The results suggest that a fundamental change has occurred in the movement, with less visible activism and less overt business support being provided.