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Consumer Response to Telecommunications Deregulation: The Equal Access Decision
Author(s) -
CUDE BRENDA J.
Publication year - 1989
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1989.tb00249.x
Subject(s) - deregulation , logit , business , marketing , mixed logit , logistic regression , advertising , economics , computer science , econometrics , machine learning , macroeconomics
This paper examines consumer response to equal access‐the choice of a primary long‐distance carrier. A model is developed that suggests that those consumers who seek information to aid in decision making may acquire it either through search or experience. The paper reports results of a survey of consumers who recently made the equal access decision. Logit analysis identified search in other purchase decisions and age as two characteristics significantly related to the extent of prepurchase search.