Premium
A Behavioral Science Assessment of Selected Principles of Consumer Education
Author(s) -
FRIEDMAN MONROE,
REES JENNIFER
Publication year - 1988
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1988.tb00228.x
Subject(s) - gatekeeping , set (abstract data type) , psychology , marketing , behavioural sciences , consumer behaviour , advertising , social psychology , business , computer science , psychotherapist , programming language
This study examines the behavioral science support for a set of twenty food‐buying principles that a content analysis revealed are the most commonly cited in consumer education textbooks in the 1980s. Three types of principles are found; they differ in the consumer behaviors they recommend as well as in the nature and strength of support they receive in the behavioral science literature. In addition, a Multiple Gatekeeping Model is developed to account for low consumer usage of many of the food‐buying principles.