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Intrahousehold Time Allocation: The Case of Grocery Shopping
Author(s) -
BLAYLOCK JAMES R.,
SMALLWOOD DAVID M.
Publication year - 1987
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1987.tb00198.x
Subject(s) - grocery shopping , selection (genetic algorithm) , utility maximization , maximization , consumer choice , microeconomics , value (mathematics) , grocery store , economics , marketing , advertising , business , computer science , mathematical economics , artificial intelligence , machine learning
This paper analyzes the intrahousehold allocation of human resources to grocery shopping in a traditional male‐female household. A constrained utility maximization model is developed from which testable hypotheses relating to the choice of a household's grocery shopper are derived. The determinants which influence the choice of a shopper (either male, female, or both) are examined via a qualitative choice model. Results indicate that the choice of a shopper is explicable on economic grounds. Relative costs of shopping in terms of the foregone value of time and the efficiency of a shopper in searching for a lower price were found to be important determinants in the shopper selection process.