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BOOK REVIEWS
Publication year - 1986
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1986.tb00374.x
Subject(s) - service (business) , management , history , sociology , economics , business , marketing
Conner, John M., Richard T. Rogers, Bruce W. Marion, and Willard F. Mueller, The Food Manufacturing Industries . Czepiel, John A., Michael R. Solomon, and Carol R. Surprenant, The Service Encounter: Managing Employee/Custómer Interaction in Service Business .