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Innovation Perception and Adoption of Solar Heating Technology
Author(s) -
GUAGNANO GREG,
HAWKES GLENN R.,
ACREDOLO CURT,
WHITE NANCY
Publication year - 1986
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1986.tb00367.x
Subject(s) - perception , pace , marketing , psychology , business , econometrics , statistics , economics , mathematics , geography , geodesy , neuroscience
This study examines the differences between solar adopters and the general public in their perceptions of solar technologies. Factor analysis confirmed the existence of the theorized dimensions of innovation perception. Discriminant analyses and post hoc comparisons were used to assess differences between adopters, nonadopters, and procrastinators. Models including these facets resulted in significant improvements over a model containing only demographic variables. Results are used to make suggestions for increasing the pace of solar adoption.