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Book Reviews
Publication year - 1985
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1985.tb00351.x
Subject(s) - portrait , consumption (sociology) , poverty , economics , sociology , art history , advertising , art , social science , business , economic growth
Book reviewed in this article: Fenwick, Ian and John A. Quelch, Consumer Behavior for Marketing Managers Pope, Daniel, The Making of Modern Advertising Overstreet, Thomas R., Resale Price Maintenance: Economic Theories and Empirical Evidence Johnson, Stanley R., Zuhair A. Hassan and Richard D. Green, Demand Systems Estimation: Methods and Applications Wachtel, Paul L., The Poverty of Affluence: A Psychological Portrait of the American Way of Life Wightman, Richard and T. J. Jackson Lears, eds., The Culture of Consumption