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Economic Factors Which Influence Consumer Search for Price Information
Author(s) -
ZIMMERMANN LINDA K.,
GEISTFELD LOREN V.
Publication year - 1984
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1984.tb00323.x
Subject(s) - ordinary least squares , wife , durable good , sample (material) , economics , marketing , consumer expenditure survey , consumer information , advertising , econometrics , public economics , microeconomics , business , political science , chemistry , chromatography , law , aggregate expenditure
An ordinary least squares model was developed depicting relationships between four economic factors and search effort prior to purchase. The model was examined using data provided by a sample of 166 couples who had purchased an automobile or one of eight durable goods. Wife's education and relative size of expenditure were found to be positively associated with search effort. Policy implications of the research findings are noted for designers of consumer information programs.