Premium
The Impact of Item Price Removal in Scanner Supermarkets: A Survey Study of Los Angeles Shoppers
Author(s) -
HARRIS BRIAN F.,
MILLS MICHAEL K.
Publication year - 1982
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1982.tb00181.x
Subject(s) - marketing , disadvantaged , point of sale , advertising , business , point (geometry) , scanner , grocery shopping , economics , computer science , economic growth , geometry , mathematics , artificial intelligence , world wide web
The practice of removing item prices in scanner‐equipped grocery stores has raised an important public policy issue relating to the ability of individual consumers to engage in effective shopping with less available price information at the point of purchase. This study investigated the likely impact of item price removal in scanner‐equipped grocery stores as a function of consumers' use of price information, general consumer predispositions, and consumers' experience with scanner technology. Particular emphasis was placed on the likely effects of item price removal on disadvantaged consumers. The implications of the study for public policy are discussed.