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A Test of Consumer Awareness for Adults
Author(s) -
DICKINSON VIRGINIA H.,
SHAVER JAMES P.
Publication year - 1982
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1982.tb00174.x
Subject(s) - test (biology) , reliability (semiconductor) , product (mathematics) , consumer awareness , identification (biology) , psychology , content validity , construct (python library) , construct validity , product testing , process (computing) , test validity , marketing , consumer education , measure (data warehouse) , business , psychometrics , computer science , clinical psychology , data mining , mathematics , paleontology , power (physics) , physics , geometry , botany , operating system , quantum mechanics , biology , programming language
The purpose of this study was to develop an instrument to measure adult awareness of consumer product/service information sources, consumer protection laws and channels of recourse. The process included identification of prevalent consumer problems, development of test items based on the identified problems, and assessments of the content validity and the reliability of the instrument. The process of construct validity was initiated by developing and testing hypotheses concerning the relationships between scores on the instrument and selected socio‐economic characteristics of consumers. Low consumer awareness scores were predominant, supporting the need for consumer education for adults.