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Disadvantaged Hispanic Consumers: A Research Perspective and Agenda
Author(s) -
ANDREASEN ALAN R.
Publication year - 1982
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1982.tb00162.x
Subject(s) - disadvantaged , perspective (graphical) , consumption (sociology) , marketing , public relations , public economics , economic growth , business , sociology , advertising , political science , economics , social science , artificial intelligence , computer science
Within the limits of sparsely available data, this paper outlines the major barriers to effective consumption for Hispanic‐Americans. These barriers are (a) the consumers' own circumstances, attitudes, values and goals; (b) deficiencies in the structure of the markets they typically patronize; and (c) exploitative practices of merchants with whom they come in contact. A research agenda is proposed to provide a basis for overcoming these barriers.