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Nutrition Labels: An Exploratory Study of Consumer Reasons For Nonuse
Author(s) -
KLOPP PAMELA,
MacDONALD MAURICE
Publication year - 1981
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1981.tb00715.x
Subject(s) - nutrition facts label , food and drug administration , sample (material) , nutrition labeling , psychology , exploratory research , exploratory analysis , advertising , marketing , environmental health , medicine , business , computer science , data science , chemistry , chromatography , sociology , anthropology
Studies of consumer usage of nutrition labels required by the Food and Drug Administration have found that usage levels are low. A mailback survey of food shoppers in Madison, Wisconsin was conducted to determine who uses nutrition labels as well as reasons for nonuse. Multiple regression analysis revealed that compared to users, nonusers did not rate themselves as highly on nutrition knowledge, were less likely to plan meals in advance, and were not as highly educated. When asked why they did not use labels, most nonusers said they did not need them, and a sizable group reported their shopping practices pre‐empt label usage. Nonusers also felt that a sample label had too much information. When asked to perform computations from sample label information, nonusers were less successful than users. The implications of these findings for nutrition education efforts are discussed.