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The Effect of Nutrition Information on Brand Rating: Test for a Non‐Use Benefit
Author(s) -
FREIDEN JON B.
Publication year - 1981
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1981.tb00694.x
Subject(s) - marketing , nutrition information , test (biology) , advertising , food choice , business , food products , psychology , food science , medicine , paleontology , chemistry , pathology , biology
Although consumers tend to express positive attitudes toward nutrition labeling when questioned directly, research indicates that most people do not use the information to help them make purchase decisions. While direct usage rates may be low, there may, however, be non‐use benefits associated with the information. This article describes the findings from a laboratory experiment which employed an indirect and highly structured research method to study an important non‐use benefit. The results indicate that consumers have more favorable attitudes toward food products which supply more information on the label.