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Consumer Affairs Executives' Opinions on Educational Preparation for Business Careers in Consumer Affairs
Author(s) -
FRITZSCHE DAVID J.,
FERRELL O. C.
Publication year - 1980
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1980.tb00664.x
Subject(s) - student affairs , administration (probate law) , marketing , public relations , consumer economics , business , psychology , political science , higher education , economics , economics education , economic growth , law
Data collected from practicing executive level consumer affairs professionals (CAPs) was used to identify areas they felt were important in preparation for a career in consumer affairs. The business administration major was considered the most useful major, with middle and junior level CAPs most favorable to the business administration major. Important areas of study delineated through factor analysis included consumer oriented subjects, communication skills, marketing, management, ethics and poverty, home economics, and physical sciences. Variations in the relative importance of majors and courses were found by type of company, level of management, and by sex. The study concludes that an interdisciplinary academic program appears to be most desirable for preparing students for a career in consumer affairs.