Premium
Consumers' Nutritional Ratings of Fast‐Food Meals
Author(s) -
MCNEAL JAMES U.,
STEM DONALD E.,
NELSON CAROL S.
Publication year - 1980
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1980.tb00660.x
Subject(s) - socioeconomic status , marketing , quality (philosophy) , food choice , value (mathematics) , environmental health , sample (material) , business , psychology , medicine , population , philosophy , chemistry , epistemology , pathology , chromatography , machine learning , computer science
This study examines the nutritional beliefs about fast‐food restaurant meals held by a small sample of consumers. Views on the nutritional quality, caloric content, potential hazards and economic value of such meals were examined with respect to the socioeconomic level and nutritional knowledge of consumers. Findings indicate that consumers perceive these nutritional aspects of fast‐food meals to be important but often ignore them in practice. Implications for consumer education and a need for greater social responsibility on the part of the restaurants are noted.