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Shoppers' Reactions to Supermarket Price Scanning and Shopper Price Marking
Author(s) -
LANGREHR FREDERICK W.,
ROBINSON RICHARD K.
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00152.x
Subject(s) - scanner , advertising , business , marketing , commerce , economics , computer science , artificial intelligence
Supermarkets are starting to adopt price scanning checkouts. Other supermarkets, both scanner equipped and non‐scanner equipped, are removing individual item prices. Although much has been written, especially in the retail trade press, about the advantages to retailers of scanner check‐outs little attention has been paid to shopper reactions. This study sought to determine the attitudes and behavior of shoppers at scanner equiped supermarkets. Some user reactions to self‐price marking of purchases was also determined.