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Satisfaction/Dissatisfaction with Food Shopping Among Elderly Consumers
Author(s) -
MASON J. BARRY,
BEARDEN WILLIAM O.
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00151.x
Subject(s) - metropolitan area , advertising , marketing , psychology , elderly people , grocery shopping , business , statistical analysis , consumer research , gerontology , medicine , statistics , mathematics , pathology
The food shopping behavior of 110 elderly households in a standard metropolitan statistical area was examined. Data were collected by personal interview concerning the shopping behavior problems of elderly consumers and the frequency and types of dissatisfaction with food products purchased. Implications and directions for further research are suggested for those concerned with the role of the elderly in the marketplace.