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“Economy Size” Labels and Consumer Welfare
Author(s) -
WOLKEN JOHN D.,
DERRICK FREDERICK W.,
FISE MARY ELLEN
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00150.x
Subject(s) - enforcement , point (geometry) , business , consumer welfare , point of sale , value (mathematics) , marketing , labelling , welfare , advertising , commerce , economics , market economy , law , computer science , geometry , mathematics , criminology , machine learning , sociology , world wide web , political science
The main purpose of the Fair Packaging and Labelling Act (FPLA) as stated in the act is “… to promote labeling and packaging practices with respect to packaged consumer commodities which will facilitate value comparisons by consumers.” Justification and actual implementation of the portion of the FPLA dealing with economy size labels are analyzed from the consumer's point of view. Because of loopholes and the limitation of enforcement activity to the manufacturer‐level, the law fails to protect the consumer. Remedies to the existing situation are presented.