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Affirmative Disclosure In Home Purchasing
Author(s) -
BURKE MARIAN,
BELCH GEORGE E.,
LUTZ RICHARD J.,
BETTMAN JAMES R.
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00146.x
Subject(s) - purchasing , marketing , business , value (mathematics) , actuarial science , advertising , computer science , machine learning
This paper investigates significant gaps in the information available to prospective home buyers as perceived by recent purchasers. The gaps in available information perceived by recent purchasers included the fair value of the house, its structural condition, and the ambience of the neighborhood. It was found that independent or personal sources were used for subjective information while objective data tended to be obtained from marketer‐dominated sources.